Sunday, September 12, 2010

Sunday Musing - MTV Should be renamed to Reality for Dumbasses


Apologies for not posting yesterday. It felt…weird to see the date listed in my blog.

I’ve been having this stew in my brain for a few weeks. And while it doesn’t focus on video games, it has been something that has influenced many of us from Generation X to Z. All of us within the 22-35 crowd. I’m talking about MTV. Music Television. A channel that gave voices to musical artists that wouldn’t stand a chance on radio.

On this eve when the Video Music Awards is set to begin, I have to ask, what is MTV? When was the last time a music video (i.e. one that hasn’t been cropped and edited to fit a 30 second slot) been played on MTV? What happened to the channel the brought me up believing in the underground revolution of creativity?

The obvious answer is ratings and money happened. And booting the old execs and the concept of a VJ. What MTV is today is nothing like it was a decade ago. Hell, it’s no where near the same as it was even 3 years ago. Now it’s become a WB dumping ground of trash shows, mostly reality, about young kids from New Jersey, teenage moms (forced myself to watch an episode, and it's unbelievable how much teenage pregnancy is glamorized), and real world vs road rules 583.

And people watch it.
 
I don’t understand it. No wonder Hollywood is going downhill. Everyone accepts the same old tripe dribble. You could even apply this to video games. We see the same 3 games every year. Why? Because people are ok with buying it and don’t seem to push back for new ideas.

I’m keeping this short and sweet, but the reality is that networks like MTV and companies like EA are going to keep shoveling the same crap at us as long as people buy it. If you are all for new ideas, STOP BUYING THEIR CRAP. Plain and simple. If you watch another channel that HAS new ideas or if you start buying games from another company, it’s going to force others to change. It's a simple principle in our economic system. If people stop buying a product, the product will either change or die.

We can’t live in this amalgamated state of disillusion forever. We need to use our consumer powers and say no. It will force a necessary change.

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