Thursday, August 18, 2011

CNN Looks Into Why People Don't Finish Their Games

Because there isn't anything more important going on in the world...

So CNN looked into this "theory" that most people never finish a video game. To note, there really is no official study on this. They cite a blanket statement from a contractor for Activision that it's around 90%, but no factual numbers on how many it really is. Though it is interesting to read that only 1 out of 10 people who have purchased Red Dead Redemption have completed the final mission in the game.

What do they link it too? An aging gaming population, an over-saturated market, and lots of online games.

The average age of a gamer, according to the ESA is 37, while the average age of a buyer is 41. I get the feeling that those numbers for the gamer are a little skewed since we know that an easy gift for anyone under 25 is to buy a game. But because there is an aging group whom are more focused on their jobs and families they are less likely to commit 30 hours to a game, thus they remain unfinished.

Now for the influx of games, this I understand. There are a lot of games on the market. Not just console games. Think about your phone, Facebook, flash games. Easy to use, pick up and play, and throw away games that do enough to satisfy you fun levels but don't require a lot of time. Coupled with the little time we have in a given day, a 40 hour video game doesn't seem as appealing to some folks.

And then you have the multi-player games. They cite the most recent Call of Duty as an example. In fact the top 3 most played games for a console all have a multi-player audience. Most of them are playing online and not finishing the story. While the allure of online multi-player helps push sales, it also acts as a deterrent from finishing the game. In a sense, it's asking the gamer to not finish so that they can continue to play online with their friends. Once you finish, what else is there left to do but move on to the next game. At least that's how I interpret it. CNN is a little more obvious.


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