Tuesday, May 22, 2012

Nintendo "Online" at E3 2012

This isn’t new since E3 has been “online” through multiple outlets for at least 5 years now. It’s just now Nintendo is finally catching up and playing ball. Usually you’ll get one or two “exclusive access feeds” through G4 and Kotaku liveblogging it. But this year, Nintendo is controlling it all.

They have partnered with Viacom for all-access to their presentation to SpikeTV (ew) and MTV2 (double ew). Their website right now is already providing previews of what to expect, and during E3 you’ll have booth access. Ok the booth is pretty cool; that’s one aspect of E3 coverage that always seems to be lacking. Except for the booth babes. Remember when they tried to ban the booth babes? That’s still funny to think about.

And of course Facebook and Twitter will be busy with updates during their press conference and videos of upcoming products.

Again, none of this is really new. This has been going on for years. Nintendo is just finally catching up. Which is kind of nice to see the inner workings of Nintendo. Hopefully it’ll run more smoothly then Sony’s attempt to stream online through Playstation Home last year.


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