Wednesday, September 19, 2012

Video Game Government Campaigns. It’s really happening!

I’m not going all Big Brother on you. Holy crap we must hide ourselves from the government. Ahhh!!!

Really? That’s just silly. It’s similar to not giving the IRS your checking information for a faster tax refund and waiting out the 6-8 weeks via snail mail. “But then they’ll have access to your money!?!?!” Well you know what? It would take the government probably less than a minute to get my life story. It won’t make a difference if they know my routing info. I’ll just take my refund in 1 week versus the 2 months. Thanks!

But really, there are political ads in video games. The Obama campaign has implemented “billboard-like” ads for use with online games or titles with online capabilities. They are focusing on a few key states that could affect the election: Ohio, Nevada, Colorado, Iowa, New Hampshire, and Virginia. They’ve partnered with EA Games to run these through titles like Madden, and some older internet-only titles like Battleship and Tetris. Even Pogo (also owned by EA) will run ads in their browser-based products. Any billboards you see in Madden may have President Obama all over it! The ads will only run until early October, but it has a lot of potential to make a dent in the demographic that isn’t known for voting.

This isn’t new, but it’s a trending concept. They did this back in 2008 with other EA titles, but some of the smaller ones. This is the first time that we’re seeing it on such a large scale that casual gamers will notice.

…which might be a good thing. Halo 4 comes out on election day. Guess how many millions will be calling in sick to work/school/life that day?


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