Tuesday, March 19, 2013

EA CEO Stepping Down

I read this through Facebook last night on my brother’s page. The CEO of EA, John Riccitiello is stepping down due to “missed targets” in this year’s forecast for profits. Flimsy excuse. They’re only going to make $1-1.25 billion this quarter. Oh no! Tragedy!

The unfortunate thing in all of this is that this is how EA operates. If they don’t exceed their targets, they get pissy. That is why we have so many Call of Duty and Medal of Honor repeats. We’re at a point in the industry that publishers only want things that guarantee a profit. And with the current CEO bringing EA up and dragging them back down since 2007, stocks have dropped nearly 2/3rds since Riccitiello’s promotion in the company.

Honestly, I think it’s the trend of screw-ups affecting customers that has been hurting EA. They have been so focused on selling that they overlook the people that are buying their products. The Sim City nightmare is just one issue out of thousands.  From a personal standpoint, I still cannot play The Sims 3 on a PC that is capable of running Crisis 2 at full specs without overheating. And apparently it’s still my fault that it doesn’t work. Sure EA tech support. Keep telling yourself that. I think this Google site explains it all

There’s a breakdown in the company dynamics. Something that started out with good intentions is now so focused on money that the product, and its ability to work, no longer matters. And it’s not all 100% Riccitiello’s fault, like we’re being led to believe. This has been an issue for years and stems from all corners of the company. A complete overhaul to the infrastructure is needed in order to improve customer relations with EA. That’s all there is to it.

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