Wednesday, March 27, 2013

SquareEnix Boss Also Stepping Down

Yoichi Wada, who took over as the president of SE since 2003 when Square merged with Enix. He’s taken the company on a roller coaster ride with some highs and lows acquiring Tomb Raider, Hitman, and the rights to produce the Batman Arkham games. However internal sales targets (which like EA are ridiculously high for any company because we expect a lot out of Square) have fallen short from an international scale. As such, Wada, probably at the push of the board members and stock holders, is stepping down at the end of June and will be replaced by Yosuke Matsuda, a former director for the company.

So far Tomb Raider and the recent Hitman: Absolution games have been selling pretty well. 3.4 million and 3.6 million is nothing to be ashamed of. Those are high numbers. But again, this is Square and like EA, they expect 10 million sales right out the gate, not 3. What that will mean for future franchises? Who knows. It might help if they stopped setting the bar so damn high for their internal predictions. Being nicer to your fans couldn't hurt either.


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