Thursday, May 16, 2013

EA Says: No More Online Pass Required

Warning: NSFW post as it will be language heavy in the cursing department.

I was opening up my e-mail this morning, scrolling through the news stories that trickle in for gaming and media content. The first one I see in my pile, the one that stood out more than any others was titled Electronic Arts discontinues Online Pass

I quickly clicked on the link. This can’t be true. EA is listening to its consumers? We must be trapped in a The Twilight Zone episode because EA never gives in to its customers. 

Sure enough, it appears to be true. Several news sources have picked up and confirmed the story and EA is stopping their horrible Online Pass program that has plagued us gamers for years. For those who don’t know the Online Pass system was basically a way for EA to profit from used and second-hand sales of their products. Games like Madden and Battlefield 3 would have their online and multiplayer content restricted until you contacted EA and paid an additional fee (somewhere between $5-$15 typically) to receive a code and unlock the content. For something like Battlefield 3 or even Mass Effect 3 where online play can affect your game, it was a real kick in the teeth. Gamers would never get the full experience of the product without paying more money. John Roseburg, EA senior director of communications confirmed via email with Gamesbeat with a very simple message:

“Yes, we’re discontinuing Online Pass[.]None of our new EA titles will include that feature.”

Thanks for making it a simple response John!

“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” Reseburg said. “We’ve listened to the feedback and decided to do away with it moving forward.”

I just can’t fucking believe it. EA is killing a program that is probably netting them millions in profit from second-hand sales. They are listening to their customers. Who the fuck knew that they would actually TRY to do better?  I mean…fuck! This is huge. I don’t think Activision or Ubisoft will follow suit but this is a big step for EA, in the right direction no less.

They’re just a little less douchebaggy today. Good job guys!

Fuck. I never thought I would say “good job” to EA and mean it. I need a drink.


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