Thursday, August 15, 2013

EA, Being All Humble

EA has decided to give back to the people and are offering The Humble Bundle. That sounds like a terrible name, but let’s continue. If you purchase the bundle through Origin or the website, you will have access to 8 games, including Dead Space 3, Crysis 2, the latest Medal of Honor, Mirror’s Edge, and more. All together the package is worth $215 bucks but you can purchase it for as low as $1.00. How? Well it’s a pay what you want program.

Basically it works like this: EA has a minimum value of $1.00 and you can pay as much as you’d like to have the money contributed to charity (after transaction fees and the small amount EA takes out to pay their employees). If you think the bundle is worth $500, then go for it. If you think it’s worth $10, that’s fine too. Whatever fees EA does not take out will go to charities such as the Red Cross, American Cancer Society, and Human Rights foundation. You can also select where your money goes to.

For those who pay more than the average amount after the Bundle is no longer available, will receive The Sims 3 and Battlefield 3 for free as a thank you for your generous contributions. Their soundtracks are included no matter how much you pay.

The current average value is $4.74. Not great, but there are a few people that have donated over a grand, $3 million in sales, and nearly 800 thousand purchases. And while the comments regarding EA’s sudden random act of kindness are amusing, you’ve got to give them some credit. They’re at least TRYING to do something good for their customers and humanity. It’s not all bad. Yeah, even me with my EA hate-fest is supporting this. It's good to give.


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