Monday, August 12, 2013

LoL Pre-Pay Card

AMEX is going to capitalize on the League of Legends craze. This Wednesday they will announce a partnership program with a pre-paid debit card that will allow card holders to obtain Riot Points instead of the traditional rewards points with credit cards. What are Riot Points? Well they are points that can be used in the Riot store, Riot being the developer of League of Legends. Users can receive 1,000 points for signing up for the card, and an additional 1,000 points for the first $20 loaded. Additional points can be earned for the first 10 purchases, and 10,000 points if the card is linked to a direct deposit account.

Much like current pre-pay cards, there are no credit checks, no activation fees, and no minimum balances. It’s loaded with the customer’s money in lieu of cash in your pocket.

It’s a good marketing campaign for AMEX, always trying to get that 18+ market. With the recent downturn and upturn of the economy, more people have educated themselves about money and fewer are getting credit cards. With a pre-pay card program like this, AMEX has a good chance at succeeding in this endeavor. 32 million players with over a billion hours logged each month is not something to scoff at. And while League of Legends is free, some of the bonuses, character features, and what-not can only be accessed with a purchase through Riot via Riot Points.

The cards will also have pictures of League of Legends characters. Because, you know, that’s important too.

Not a bad deal if you are a LoL gamer. But do keep in mind that there is always fine print. There may be ATM withdraw fees much higher than a debit card, or inactivity fees, or even account closure fees. If you are seriously looking into this program, take the time to read the contract so you know exactly what you’re signing up for. And while the pre-pay market has been going up in recent years to avoid bank fees, there are still hidden charges to be aware of. If you’re a Leager, this could be a good hit.


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