Tuesday, August 26, 2014

Twitch Goes To Amazon


We were almost certain that Twitch would be bought out by Google. Talks have been going on for months. It seemed like a sure-fire deal. Twitch and YouTube. Obvious.

But today Twitch has announced that they have been acquired by Amazon. In a letter sent via email to Twitch users from CEO Emmet Shear they went with Amazon "because they believe in our community, they share our values and long-term vision, and they want to help us get there faster."

To say I'm surprised is an understatement. I don't know what Amazon will do with Twitch, other then make an app available for it on their Kindle. Other then that...I'm out of ideas. Good luck to you Twitch.

Here is the full letter from the CEO:

Dear Twitch Community
It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.
Your talent, your passion, your dedication to gaming, your memes, your brilliance - these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.
Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.
I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.
I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.
It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.
Emmett Shear, CEO

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