Tuesday, September 08, 2015

Apple TV Behind on Gaming Times

After 4 years of waiting and giving up on it ever occurring, Apple fans can finally have their gaming console as a cheaper alternative to the PS4 and XBox One, with a potential to access the Apple App Store and the tens of thousands of games. With the rumor that this will be announced on Wednesday, insiders have already made it known that the console will run around $150, will have a controller, and should allow users who have already purchased games for their iPhone or iPad to transfer data over to the console without having to re-purchase the products.

But it may be too little, too late.

Back in 2011, the idea of Apple TV was still fresh. Providing streaming content of movies and tv shows direct to consumer's portable devices and connectivity between said devices, at a time when the world was still working on integrating technology so things can talk to each other. But now it's 2015. If your phone can't talk to your computer, you must be using a flip-phone from 1998. The advantages that Apple had are no longer unique. Now it's competing in a marketplace where Sony, Nintendo, and Microsoft all understand how important mobile and free-to-play games are to obtaining consumers. Android products still outpace Apple on mobile devices. When it comes to PC games? Steam is king, with the Humble Bundle not far behind it. PC gamers are not going to give up Steam anytime soon.

And Apple has some harsh rules regarding what apps can be on their store, compared to Android. There are censorship clauses, and some developers are given greater coverage on the store's home page if they follow Apple's sales model (thus an unfair advantage over other game devs).

We get our TV shows and movies from Hulu and Netflix, and we can watch them all off of one device that isn't Apple. It's going to be a challenge for them to break into the market now. Let's see what their plan is when they announce the console.

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