Friday, April 22, 2016

Amazon U.K. Restricting Some Game Sales to Prime Only

Amazon is doing something screwy with their services in the U.K. Earlier this morning, select games were blocked from purchase and prompted the user to buy Prime instead in order to obtain said products. There may be more games on the list, but the ones that caught the most attention and still sell well are Grand Theft Auto V, Rainbow Six: Siege, and AssCreed: Syndicate. These games are exclusive to Prime members only.

What's the deal Amazon? Explain yourselves!

"One of the many benefits of Amazon Prime is access to exclusive selection on a number of great products. Customers who are not Prime members can sign-up for a 30-day free trial of Amazon Prime, or they can purchase those items from a Marketplace seller."

Well that's not much of an explanation. Prime members with "exclusive" items have focused on free digital products: you can download books, movies, and tv shows for free, instead of paying for them. On occasion a mobile app is included. They have yet to expand the "exclusive" items to physical products. This may be their testing phase to see how well it works. But it does suck and would easily turn people away from Amazon purchases if they have to buy a membership in order to get GTA5. May as well go to your local gaming store and save the £79 Prime fee.

I don't imagine this is going to go over well, though. Item restrictions that require you to buy a membership is not a "perk," Amazon. It's just being greedy.

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