Thursday, April 28, 2016

That Ratchet & Clank Movie is Coming Soon...As in Tomorrow

I bet you had no idea that the 'Ratchet & Clank' movie was releasing tomorrow in theaters across the U.S. Hell most of us had no inkling of it. Where did they run the advertisements? During weekday morning cartoons on Nickelodeon while most people were at work and/or school?

I am thoroughly perplexed on how this movie slipped through my radar without a single blip about the release date. The only mention I have about Ratchet & Clank was in 2014, when the film was under development. And that's it! I haven't seen a single news story or advertisement regarding the release of the film. Maybe the marketing budget went into post-production instead? I don't know. But the lack of knowledge about the film is going to really hurt their box office numbers.

If you have seen trailers for the movie on TV or your social media, then congrats. For some reason Facebook and Twitter's algorithms didn't feel my video game heavy line-up was worthy of advertising the movie to me. Or the distributor didn't invest in social media adverts. Which would have been dumb.

Even a quick glance at the movie's Facebook's kind of sad. Not even 100k Likes. Ouch. Looks like they went to WonderCon to promote the film and to a Google Kids thing in Mid-April. The release date wasn't announced on their Facebook until early April.

So what's the deal? What's the story? Who's in it? How much does it look like the games?

Images from the trailer are pretty darn nice. The characters look just like Ratchet & Clank from the games, in more fluid animated cut-scene form. The movie is about our two "heroes" who are trying to stop the evil Chairman Drek from destroying every planet in their galaxy. Ratchet & Clank join up with another team called The Galactic Rangers to help stop Drek. The basic "bad guy is bad, good guys must stop him" story that anyone can follow.
Voice over guru James Arnold Taylor takes on the roll of Ratchet (at least they kept the game voices involved), and is joined with Sylvester Stallone, Paul Giamatti, and John Goodman. Before you question the reasoning, Stallone did voice over for the movie Antz many years ago, so he is capable of such a task.

Reviews for the movie are very light right now. They are so low that it doesn't have a Rotten Tomato reading up yet (with only 4 reviews in, and typically for a movie on wide release you see anywhere from 40-60 the days before). And the ones that have been posted seem to agree that the content is lacking. The story is too predictable and it's trying to capture the attention of kids at a time when there aren't as many kid-friendly movies out there - at least until Captain America is released next week. The reviews make the movie out that the biggest problem is that it doesn't feel like the video game: the action has been replaced with slap-stick to get a younger audience. Ratchet & Clank has always been an odd game. It reminds me a lot of Crash Bandicoot and Spyro the Dragon. Games that are for all ages and have a little bit of everything to interest the minds of kids and adults. Lighthearted, fun, full of action, and challenging.

We'll see what happens with the box office numbers. But I mostly want to know how they marketed this movie, if I'm only finding out about it's release the day before. o_O


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