Tuesday, June 06, 2017

YouTube's New Guidelines Explained?

As tensions continue to rise between YouTube and video content production, the company has finally released more comprehensive guidelines regarding what can be shown to receive ad revenue. Gamasutra reached out to YouTube for clarification. One of the new rules excludes violent video game montages from receiving any monetization. For most streamers, that won't be an issue. It's rare to see edited videos of game violence spliced together.

However for developers, that's another story. Flashy trailers and montages are part of the deal in trying to entice people to buy their game. It's not always violence, but YouTube doesn't specify the length of the montage or how much violence needs to be involved before it can revoke monetization. Is it 5 seconds? 10 seconds? A minute? Is it one person shooting a sci-fi gun or 20 people? Is there blood, no blood, or the illusion of death?

We don't know, and that's going to be a tightrope for developers to walk when they produce content for YouTube. And right now, they are in a bind. 5 billion videos are watched daily on YouTube. That number is not going to be curbed anytime soon. So if developers want to have a chance at enticing gamers and fresh eyes to their content, they have to put their trailers on YouTube and conform to their guidelines. Whatever they may be.


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