Tuesday, November 28, 2017

PlayerUnknown's Battlegrounds Attempting Chinese Immersion

If you're a fan of Twitch, you've probably seen a number of streamers hitting up PlayerUnknown's Battlegrounds (PUBG). It's easily one of the most played and viewed games of the year. Tencent Holdings has announced a partnership with the game's developer to bring a mobile version to China after winning the contract to maintain all rights for the country's distribution.

Announced yesterday, the firm will be pushing to have the game available in China by next year. Which sounds easy, until you remember this is China and PUBG is a survival shooter. With China's strict laws about content in video games, PUBG will have to undergo a number of changes to fill the country's requirements. The game will be a very stripped down version of it's original self, and probably have more chat reporting features (something the current game is in desperate need of). A number of media watchdogs in China are already concerned about the deal and it's possible that PUBG will not get the licensing it needs in the country due to it's violent content.

It'll be interesting to see how Tencent handles the game changes, in their attempt to market the mobile version to a "casual" gaming audience. While the mobile game is not slated for a US release, you can bet that we'll find a way to get our hands on it.

0 comments:

Post a Comment

Thank you for taking the time to leave a comment.

We ask that you please do not include any offensive, sexist, or derogatory language - otherwise your comment will be removed.