Wednesday, May 12, 2010

EA gives the finger to all Used Game Retailers, and their customers too.

Probably because EA wants to make more money, not that they need more money. They're already too damn big for their own good. But EA is cracking down on everyone who buys and sells used games and rents games. Expect a lot of pissed off people at GameStop and GameFly.

Dubbed "Project 10 Dollar" beginning in June with the latest Tiger Woods PGA Golf release, games will be packaged with an Online Pass that requires users to register in order to activate certain content in the game. This will range from full use of golf clubs to online play. The code is only valid for one time use. So if you lend the game to a friend, they need to go through EA and buy the online access for $10 bucks. If it weren't bad enough that we have to pay Microsoft for Xbox Live, now it's $10 dollars every time you buy a used EA game to play online.

EA has said that they are offering a free 7 day trial for each psn/xbox live/Wii ID, in lieu of rentals. Though with the case of GameFly and Blockbuster (if people still use it) they can hold onto it for more then 7 days.

My thing is with sharing the game amongst friends you get screwed over. Any normal person lets their friends borrow their games. My brother is a good example of this. He and his 2 best friends buy NHL every year. They also go back and forth between a few states since they're in college, so playing on one system really isn't an option. So in order to take full advantage of everything in the game, two of them will have to drop more money. Interesting way of saying "screw you" to the customer.

It's also going to drive down the price of used game sales, which is how businesses such as GameStop make money. Not rocket science. EA issuing Project 10 Dollar means that the $45 used game you just bought is now $55. As the consumer you would probably say "Why should I buy this game at $45 if it's going to cost me $55 overall to access certain parts of the game, and I'll get a scratched disc with probably no box or manual. I'll just pay the extra 60 bucks to buy a new copy instead." Great for EA. Bad for stores. Expect to see a drop in the price of used EA sports games because of it. Lower prices = more money loss = more jobs gone. Fantastic for this economy.

I'm sure somewhere in this mess EA has good intentions. But really, it sounds like they are trying everything possible to make more money. That is what they do best, after all.

0 comments:

Post a Comment

Thank you for taking the time to leave a comment.

We ask that you please do not include any offensive, sexist, or derogatory language - otherwise your comment will be removed.