Thursday, June 07, 2012

EA Declares LGBT Pride Month At Company


EA is trying too hard to be accepted by other communities as the “friendly, we love everyone” company. They have declared that June will be LGBT Pride Month for their company.
I say this with sincerity. EA is putting up a front. I mean, you read that and the first thing you don’t think is “wow. Way for a company to be progressive.” It’s more like “what are you trying to divert our attention from now?”

Earlier this year EA was getting flack from both sides of the community through the form of BioWare (EA owns them btw). BW had released Star Wars: The Old Republic with a number of fans feigning boycott because of the lack of same-sex relationships. They announced they were going to release a patch to make changes, and the other side got cranky.

BW did it again with Mass Effect 3, allowing the option for same-sex instances. But with BW, they don’t make a song and dance out of it. Instead it’s more matter of fact. The focus on the story, not about a person being gay, straight, male, female, etc. Even though they’re under the thumb of EA, I still have respect for BW. They don’t make a big deal on how relationships exist. The options are there and it’s up to the player to determine how they want to play the game.

So yeah…EA is trying to cover up another boo-boo. I do like the comment made by Kiwi_tea on the article about their slump in shares on the stock market and their push for more “friendly” service since their win on the Consumerist’s “Worst Company in America”. I really don’t want to look at LGBT Month as a stunt, but that’s what it feels like. If it were any other gaming company, I’d be more receptive. But it’s EA. They ruin things.

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