Thursday, September 05, 2013

Disney: Infinity Measuring Up

Another Disney movie that is NOT for kids.

Nearing three weeks since its release, Infinity has been making quite a dent in game sales with retailers such as GameStop, Wal-Mart, and the like trying to keep up with the demand. Some particular characters, such as Violet from The Incredibles have been selling out. Good news for Disney. With Wave 2 of the figurines to release this winter, we’re sure to see a huge jump in sales. Mostly because Wave 2 will include more female characters. As of now, there are only 2, Mrs. Incredible and Violet. Not really the best way to get young girls into the game, but hopefully the next batch will help with that problem.

The initial release seems more family focused, picking movies that would include mom and dad with the kids. So you’ll see more Pixar products such as Monsters Inc. as well as more adult-related movies like Pirates of the Caribbean. Not so good on the later if you want to include your kids, because they are more geared towards adults. The correlation is that those levels are a bit more difficult to play through. I don’t know if that makes things better or worse, in that you’ll have to help your kid play a level to advance through the game. I guess that’s one way to get parents involved.

The promotions are not helping either when you see figures like Jack Skelleton or Vanellope in the initial release ads, but won’t be available for several months. Mostly, I’m a bit irked that of all of the female characters they could have put forth at release, there are only 2, and they’re from the same movie. What a jip.

The biggest issue I have read is that the button mapping is not intuitive and there is no Pause. Okay seriously guys. We’re in 2013. Why do we not have the ability to Pause a game? Even if a section takes, at most, 10 minutes to complete, Pausing is a staple. Removing it is a joke.

Personally, I’d like to try this out and see what the fuss is. I think the concept is very solid, and a smart marketing scheme. We’ll see where it goes from here.

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