Thursday, February 27, 2014

If EA Could, They Would

So you know all of that mess with the NCAA and Electronic Arts, former college players suing EA for use of image within the game, eventually leading to the NCAA dumping EA for good? Whelp the NCAA has recently released a document that was unsealed by the courts in an upcoming case against EA that show the gaming company and the CLC (Collegiate Licensing Co.) did indeed want to have player's names, and faces in the games and were pressuring the NCAA to go for it.

In return, the NCAA video games would be allowed to promote academic features, APR, NCAA values, etc. instead of the usual advertisements one might have seen. EA wanted to use the likeness of players as they appeared in televised broadcasts. In turn, they would have to take the players names and add them to jerseys and rosters.

All of this while players get absolutely nothing in return.

See, the way the NCAA works is that players can be promoted, exploited, and showcased without earning a dime. Okay that came out much harsher then intended, but it's true. Those playing at a college level are not allowed to make any money or accept any gifts in exchange for any public appearances or for work on the field. Because they are playing for colleges and universities in turn for an education, and not at an actual profession. EA would be doing the same thing the NCAA has been, but at another level, and that was too much for the NCAA to grapple.

The document continues on by showing that EA and the CLC wanted to link student athletes to promote products. That's where the NCAA drew the line. It's okay to promote the NCAA values, but not potato chips. It's more fodder to the fire when the case begins this June/July. EA might be in more trouble...

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