Wednesday, August 20, 2014

Wii U Still Not Targeting Mature Gamers "Properly"

Ubisoft is joining the EA fray and will stop producing some of their products for the WiiU. Well, EA nearly stopped all products, but Ubisoft will be dropping all M rated titles for Nintendo. Why? Because people are not buying them. It's as simple as that.

"What we see is that Nintendo customers don't buy Assassin's Creed. Last year, we sold in very small numbers. What we see is that they are very interested in Just Dance, very interested by other kinds of games." ~ Ubisoft CEO Yves Guillemot

After Watch Dogs is released later this year on the Wii U, that's it. Ubisoft will focus their efforts back on more casual games for Nintendo, which do sell on the system.

To be frank, Nintendo has never been viewed as an adult system. It has always been about family entertainment. Something that mom, dad, grandma, uncle Jim, brother and sister, can play together - and that does not involve mature titles. While Nintendo continues to push to get that crowd with games like Bayonetta 2, an exclusive, I'm hedging my bets that after a year, Platinum Games is going to have XBox and PlayStation versions available.

No one is buying the Wii U for those games. They want a "family" system. Bayonetta is NOT family friendly.

While I appreciate Nintendo's effort, they have a long way to go before they can find full support from all developers on making the Wii U an "everyone" system.


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