Tuesday, October 28, 2014

Wal-Mart: A Growing Gaming Empire

Remember way back in March that Wal-Mart began accepting used video games for store credit, with the expectation that the average trade in would be $35? And how I laughed at the notion because not even Amazon.com will meet that pricing, usually matching at $10?

Well today Wal-Mart is now selling those used games. All stores across the United States will have "Wal-Mart Certified, Pre-Owned" labels to mark used games. They have accumulated enough of a stock pile to begin selling the products. This will be like GameStop stores in that not all locations will have every game. Stock is going to vary and some older titles from the PS2, Xbox generation will not be included. You're looking at more of the PS3, PS4, XBox 360, XBox One cycles. Pricing will vary, but no word yet on how they look compared to GameStop nor do they mention how these games are tested, what the return system will be and if it will vary from their normal policy. But this is a big deal - Wal-Mart caters to a large portion of the population in the U.S. and can potentially make a dent in GameStop's Christmas sales of used products.

And if that doesn't excite you, Wal-Mart also announced that they will be selling the latest Call of Duty (Advanced Warefare) one day before everyone else. Over half of the stores will have a pre-release party with swag such as CoD patches, Doritos, and Mountain Dew, plus an additional 50% of trade in value for any games going towards the purchase of Advance Warfare.

I bet GameStop is pissed about that. That is a lot of sales that will be lost to Wal-Mart. CoD fans are always antsy at release dates. Always.


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