Friday, November 21, 2014

GameStop Says Low Qtr Sales Is AssCreed's Fault

GameStop is blaming the delayed release of Ubisoft's Assassin's Creed: Unity as the reason for their weak 3rd Quarter sales.

Yeah. They're pinning it all on one game for the decline in sales in comparison to last year. I thought it was silly too. Let's not include the fact that September of 2013 was a huge ass month for gaming with the release of Grand Theft Auto V (lest we forget that over 11 million copies sold within the first 24 hours), along with The Legend of Zelda: The Wind Waker HD, FIFA14 (which always generates millions of sales within the month of release), just to name a few. October 2013 had Pokémon X and Y out, so I'd imagine GameStop is going to use the same excuse again when their 4th quarter isn't as hefty as the prior year. This is always the problem with projecting profits. When you rely on previous year's data, which could be vastly different circumstances from last years products.

Ultimately, it's up to the developers on when they want to release their products, and the dates are always subject to change. You'll find that tagline on every pre-order product from GameStop. Ubisoft opted to delay the release to "polish" the game.

So it's not Ubisoft's fault that your sales were low GameStop. your sales are low because the market is changing. Bigger titles did not release int he third quarter. More people are emphasizing on the October-December releases for the holidays where people are most likely to buy new consoles, therefore new games.

And you're GameStop. Not many people like you. We tolerate you because you're the biggest game retailer. Personally, I'm with Amazon.


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