Wednesday, September 30, 2015

Now BioWare Wants a Park Ride

Not to be left out on the theme park madness, BioWare announced yesterday a partnership with California's Great Adventure and operator Cedar Fair for a Mass Effect themed ride to appear in 2016. The ride will be a combination of 3-D and 4-D, allowing attendees to visit one of the planets in the game and battle the alien forces with the help of a costumed performer. I'm assuming that would be Commander Shepard and we're probably going to kill a lot of Geth. I think some of the Reapers might be too scary for kids.

The timing couldn't be better, though some may think it's a bit late given the age of the Mass Effect franchise. Nintendo announced this year that they are working on a theme park deal. Ubisoft will have their own park in Malaysia, mentioned earlier this month. There's a wave to get games into parks to draw more people in. The popularity of gaming gear in Disney World, for example, has helped boost attendance rates in Epcot (which has seen a slow decline over the past decade). 3-D/4-D rides are making waves across the country in Six Flags parks for having gamer-like qualities (I'm talking about the Batman ride where you can run around Gotham and shoot up bad guys). And it's good promotion for the upcoming Andromeda.

Now might be a good time to invest in a theme park.

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