Monday, May 23, 2016

Minecraft in China

I'm posting so much about Minecraft lately and I almost never play the game due to my busy schedule. But it's news, and important news at that. So I shall continue to post! And this news  will put Minecraft in one of the most sought-after locations by the gaming industry right now: China.

Microsoft, Mojang, and NetEase announced on May 20th a 5 year exclusive deal for the licensing of Minecraft in mainland China for mobile and PC. Mojang will tailor the game to fit within China's gaming restrictions. Players in China will have access to most things that are available in the game today, but I have a feeling some of the skeletons, zombies, and adventure mode aspects will be removed to conform to China's policy.

But this is a huge step forward in an untapped market that's ready for something new. A country of 1 billion plus people and Minecraft, which currently sells 10,000 copies daily with 100 million registered users. Sounds like a money-making recipe.

It's estimated that China's video game industry will be worth $24.4 billion this year. If a company can get even 1% of that, that is a lot of extra cash flow.

"We'll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game. [N]etEase understands our long-term vision for Minecraft and supports Mojang's ideals, so we're delighted to have them on board. We look forward to welcoming China's builders and adventurers to the world of Minecraft." Jonas Martensson, CEO of Mojang.


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